How to Sell a House Fast in a Slow Market: 20 Tips That Work
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- 9 min read
- Richard Haddad Executive EditorCloseRichard Haddad Executive Editor
Richard Haddad is the executive editor of HomeLight.com. He works with an experienced content team that oversees the company’s blog featuring in-depth articles about the home buying and selling process, homeownership news, home care and design tips, and related real estate trends. Previously, he served as an editor and content producer for World Company, Gannett, and Western News & Info, where he also served as news director and director of internet operations.
The sale of a home is often attached to big life changes stamped with a deadline. Even in an active housing market, timing your sale can be challenging. In this post, we share 20 tips used by top real estate agents to show you how to sell a house fast in a slow market.
1. Hire a top agent with proven speed results
A seasoned real estate agent knows the tactics that work in slow markets. Look for an agent with a solid record of quick home sales and a plan to position your home competitively. A skilled agent will optimize your listing, price, and promotion strategy to attract buyers fast, leveraging their network and marketing tools to get your property in front of motivated buyers.
2. Price your home to sell
When selling fast is the goal, selecting the right listing price is critical, especially in a slow market. Your home’s price tag should aligned with recent comparable sales and create urgency among buyers who recognize a well-priced opportunity. Ask your agent for a comparative market analysis (CMA) to understand what similar homes have recently sold for in your area. If you’re curious about what your home might be worth now, try HomeLight’s Home Value Estimator.
3. Strategically time your listing
While a slow market may not offer perfect timing, certain months or even days of the week can yield higher visibility. Thursday listing starts or the beginning of the month often see more buyer interest. Consult with your agent to determine the optimal listing time based on local market data and trends. They’ll know how to capture the attention of active buyers when they’re most engaged. To see what works best in your city, check out HomeLight’s Best Time to Sell Calculator.
4. Anticipate buyer negotiation requests
In slower markets, buyers may feel more empowered to negotiate. By anticipating common negotiation points, such as needed repairs or closing costs, you can stay prepared. Planning for these requests upfront shows you’re open to working with buyers, creating a smoother and faster process toward an agreement. A top agent will know the best tactics for buyers in your market.
5. Be realistic about negotiations
Negotiations may feel like a back-and-forth, but being realistic and prepared to compromise can lead to a faster sale. If you have a pending offer, avoid fixating on an initial price or specific terms. Instead, approach negotiations with flexibility, understanding that adjustments can lead to a successful sale without extended delays.
6. Get a pre-listing inspection
A pre-listing inspection can speed up the selling process by identifying issues that might deter buyers or lead to extended negotiations. By tackling any repairs or adjustments before listing, you’ll present buyers with a more solid property that stands out in a slow market. Sharing the inspection report shows transparency, which can foster trust and may even reduce buyer requests for further inspections. However, ask your agent about local seller disclosure requirements before ordering a pre-listing inspection.
7. Make your home move-in ready
Homes that appear ready for immediate occupancy appeal more to buyers looking for a quick close. Address any maintenance tasks, from fixing leaky faucets to touching up chipped paint, to give buyers a sense that the property is well cared for. A move-in-ready home reduces buyer concerns about post-purchase expenses, increasing the likelihood of a faster sale. An experienced agent will know what to fix and what not to fix.
8. Declutter and depersonalize your home
Buyers want to envision themselves living in your home, and clutter or personal items can make this difficult. Remove excess items, personal photos, and bold decor choices. Aim for a clean, neutral look that lets buyers mentally place their furniture and style in each room. A more neutral environment often increases buyer engagement and can lead to quicker decisions.
9. Clean and stage your home
A clean, staged home gives buyers a welcoming first impression. Professional staging can highlight your home’s best features, from spaciousness to natural lighting, creating an inviting environment. Even if professional staging isn’t feasible, deep cleaning and simple touches like fresh flowers or coordinated linens can make a big difference in helping buyers picture themselves in the space. You’ll find a handy home-prep checklist at this link.
10. Include superb photos and a walk-through video
Today’s buyers rely heavily on visual listings. Excellent photos and videos are crucial. Invest in high-quality photography that captures your home’s best angles, as well as a walkthrough or drone video to showcase your home’s layout and outdoor spaces. Top agents will ensure you have a visually engaging listing that stands out. Magnetic photos and videos will draw more interest and lead to faster offers, especially in a slower market.
11. Provide a layout of the home
A layout or floor plan can be an effective selling tool, especially for buyers evaluating homes remotely. Providing a clear, accurate layout helps potential buyers visualize the flow of the home and how each room connects. By offering this, along with walkthrough videos, you’re saving buyers time and showing transparency, which can increase their confidence and lead to quicker, more decisive offers.
12. Apply a fresh coat of paint
A new coat of paint is a simple upgrade that makes a home feel refreshed and well-maintained. Stick to neutral colors that appeal to a broad audience; these shades help rooms look larger and make it easier for buyers to picture their own decor. Freshly painted walls and trim give a clean, updated look, which can positively influence buyer perceptions and quicken the sales process.
13. Enhance curb and entryway appeal
Your home’s exterior is the first thing buyers see, and a well-kept exterior can create a lasting impression. Simple updates like maintaining the lawn, adding potted plants, and repainting the front door can enhance curb appeal. With a welcoming entrance, buyers are more likely to have a positive mindset as they step inside and view the rest of your home, increasing the chances of a faster sale in a slow market.
14. Be flexible with showings
In a slower market, the more opportunities buyers have to view your home, the better. Flexibility with showings, including last-minute requests or weekend appointments, can accommodate more prospective buyers. While it may be an inconvenience, being available for a wide range of showing times can make a difference in reaching serious buyers promptly. Ask your agent about house showing etiquette.
15. Plan open house events
Open houses can create excitement around your listing and bring in multiple buyers at once, creating a competitive atmosphere. Scheduling open houses on weekends or during peak viewing times gives buyers a convenient way to view your home. An open house event also allows buyers who might not have booked private showings to see the property, increasing your chances of connecting with motivated, ready-to-act buyers.
16. Create a house feature sheet or owner’s manual
A feature sheet handout or owner’s manual highlights your home’s unique features and offers practical details about the property. Include details like recent upgrades, appliance information, neighborhood highlights, and maintenance schedules. Providing this information makes your home feel organized and well-cared-for, giving buyers more confidence in making a swift offer.
17. Share your listing beyond the MLS
While MLS listings reach a broad audience, sharing your property on additional platforms can amplify exposure, especially in a slower market. Consider promoting your listing on social media, in local online groups, and on real estate websites beyond the MLS. In a slow market, a wider audience increases the chances of attracting the right buyer faster.
18. Offer to pay the buyer’s agent’s commission
Due to a recent landmark court settlement, buyers are now generally responsible for their own Realtor fees. However, sellers who offer to cover the buyer’s agent commission can potentially attract more buyers who may otherwise hesitate at the added expense. This gesture shows you’re serious about making the sale smooth and appealing, which can give you an edge in a slow market.
19. Provide additional buyer incentives
Offering buyer incentives can make your property more appealing. Consider covering closing costs, contributing toward rate buy-downs, or offering a home warranty to cover potential repairs. A home warranty, in particular, adds value by giving buyers peace of mind against unexpected expenses, which can lead to a quicker, more attractive offer.
20. Request an all-cash offer
If you need to sell your home as quickly as possible in a slow market, an all-cash offer could be the best solution. Through HomeLight’s Simple Sale platform, you can receive a cash offer in 24 hours and close your sale in as little as 10 days.
HomeLight partners with one of the largest networks of cash buyers in the country. This option may be ideal if you are facing a time-sensitive situation, such as handling a family emergency or starting a new job. To receive a no-obligation cash offer, simply provide a few details about your home and your selling timeline.
Move faster with a Buy Before You Sell program
If you’re looking for a fast sale because you’re buying and selling a home at the same time, HomeLight’s modern Buy Before You Sell program might be the solution you need. This innovative program unlocks the equity in your current home so you can start making offers before you sell. You can make a stronger, non-contingent offer now on your new home and you’ll only need to move once.
Here’s how HomeLight Buy Before You Sell works:
Ready to sell your house fast in a slow market?
Selling quickly in a slow market isn’t easy, but with the right approach, it’s possible. By implementing strategies like staging, competitive pricing, and offering incentives, you can attract buyers who are ready to make a move.
Above all, expert guidance can make the biggest impact. If you’re ready to sell fast, HomeLight’s Agent Match platform can connect you with top-performing agents who know how to succeed in slower markets. Let a skilled agent help you reach the right buyers and close with confidence and speed.
Header Image Source: (Curtis Adams/ Pexels)
- "5 entryway staging tricks to sell your home fast – according to estate agents", Homes & Gardens (September 2022)
- "Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales", Harvard Business School Working Knowledge (December 2023)
- "Best Real Estate Floor Plans of 2024 (Reviewed & Rated)", AgentUp (April 2024)