The Fastest Way to Sell a House in 2024
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- 15 min read
- Valerie Kalfrin, Contributing AuthorCloseValerie Kalfrin Contributing Author
Valerie Kalfrin is a multiple award-winning journalist, film and fiction fan, and creative storyteller with a knack for detailed, engaging stories.
- Sam Dadofalza, Associate Refresh EditorCloseSam Dadofalza Associate Refresh Editor
Sam Dadofalza is an associate refresh editor at HomeLight, where she crafts insightful stories to guide homebuyers and sellers through the intricacies of real estate transactions. She has previously contributed to digital marketing firms and online business publications, honing her skills in creating engaging and informative content.
When it comes to selling a house — the faster you can do it, the better. “The longer the home is on the market, the higher the probability of getting a lower offer,” says Derek Gutting, a top real estate agent in Indianapolis.
On top of the strategic aspect, you may need to sell your house fast. Perhaps you’re strapped for cash or are nervous about holding onto an old inherited house that’s racking up tax bills. A divorce, a family member in need, a baby on the way — sometimes life sends you looking for the fastest way to sell a house.
To unload your house in a hurry, you’ll first need to decide how you want to appeal to buyers. Your main options are to request a cash offer, work with a top agent who sells homes fast, or sell the home yourself — an option known as For Sale By Owner, or FSBO.
We’ll take a closer look at your selling options and why a cash offer is almost always going to be the fastest path to closing. But because some people may find that listing their home is a better option, we’ll also help you brush up on “home-selling 101” — or steps you can take to attract an offer in less time. Here’s a look at each of your selling options.
1. Request a cash offer
Let’s say you prep your house to perfection, attract an offer in only a few days, and enter the closing phase of the sale. It’s a dream seller scenario, but even so, you’ll likely still be weeks or even months out from closing.
When you list a home, it’s hard to predict whether you’ll receive an offer from a cash buyer or a financed buyer prequalified for a home loan. But you’re more likely to see the latter, considering 80% of recent buyers financed their home purchase.
With a financed buyer, steps like the inspection and lender-ordered appraisal add time. Your buyer’s loan will also need to be processed, which takes 44 days on average in today’s market, according to data from Ice Mortgage Technologies.
Despite the best-laid plans, selling your home the traditional way isn’t always fast enough. Thankfully, you’re not stuck. As an alternative, you can go out and request a cash offer from a real estate investor or house-buying company to speed things along.
Benefits of selling to an investor or house-buying company
- Receive a near-instant offer rather than wait an average of 26 days.
- No risk that your buyer’s mortgage will fall through.
- Save money on real estate agent commission fees.
- Skip the hassle and cost of repairs.
- Close in weeks or even days, compared to the months it can take with a financed buyer.
Due to the lack of lender involvement, a cash buyer is able to operate more nimbly and on a shorter timeline, providing convenience and certainty to sellers.
You’ll have to weigh the advantages against the possibility of a reduced offer since investors aren’t likely to raise their bid out of emotion and will intend to make a profit by flipping or renting out the home.
However, when you eliminate home prep costs — such as fixing a rotted deck or installing a new front door — and account for agent fees of 3% to 6%, you may end up with a similar amount of money from a cash buyer as you would with a traditional listing.
Sell your house through HomeLight
When you request a cash offer from HomeLight’s Simple Sale platform, you’ll never have to go through the listing process.
Just answer a short questionnaire to get started. We’ll ask you a few basic questions about:
- The condition of your home
- How much work it needs
- Your selling timeline
You can skip repairs and open houses and receive an all-cash offer within 24 hours.
Baohan Wu, a seller who used Simple Sale to sell his high-rise apartment, found the process quick and painless. “[HomeLight] gave me a very fair home inspection, took zero money out, and then just basically asked me when I wanted to close. That was it. Easy as one, two, three. The closing from start to finish was three and a half weeks, which is great for me. It exceeded my expectations.”
2. Hire a top agent who sells homes fast
Recent data from the National Association of Realtors (NAR) shows that 89% of sellers enlisted the help of a real estate agent in the sale of their home, so working with an agent is always a valid route. If you’re not interested in pursuing a cash offer, skilled real estate agents are used to quickly negotiating repairs related to a home inspection, title issues, and other snags that crop up along the way.
Consider using HomeLight to connect with an agent in your market who has a history of selling homes faster than their peers.
3. Sell by owner
If you have a relative, friend, or neighbor who wants to buy your house, selling it yourself could be feasible. It may not be a popular selling option—FSBO sales accounted for only 7% of recent home sales—but it’s also one of the fastest ways to sell your home. Recent data from NAR shows that the median time FSBOs spent on the market was one week. Some sellers who knew their buyer sold their properties in less than a week.
The FSBO option saves you on a listing agent’s commission, which is about 3% of the home’s sale price. Traditionally, sellers also pay for the buyer’s agent’s fees. However, under the new agent commission rules, it’s the buyer who pays whatever percentage they negotiated with their agent (also roughly around 3%). Despite this drastic change, some sellers feel the need to cover these fees to attract more buyers. That said, by going the FSBO route, you’re saving a ton of money on agents’ commissions.
While you can dodge realtor rates by selling on your own, you’re left to handle the pricing, marketing, prep work, staging, price negotiation, and contracts yourself.
Another downside is that you’re likely to sell your home for less than if you used an experienced agent. NAR statistics show that FSBO homes sold for a median price of $310,000 in 2023, compared to $405,000 for agent-assisted sales. So you can always keep FSBO on the table as an option, but be aware of the potential cons.
Decided on listing? Follow these steps
If you decide to list your home, take the steps below to help it sell faster.
1. Be strategic about the listing price
To sell your house fast, attract buyers with the right price. Start with your real estate agent’s comparative market analysis that evaluates your home against other recently sold or active properties similar in factors such as square footage, location, and age.
Rebecca Stuppard, a top real estate agent in Augusta, Georgia, also visits competitors’ homes and reviews their listings. She then discusses leveraging the list price of active but not-yet-sold properties to help her clients’ properties stand out.
“It’s better to list at a fair price and get a number of offers than list at the tip-top and get maybe one offer,” she advises.
2. Declutter, deep clean, and depersonalize
It’s the triple threat that buyers can’t resist: a house that’s clean, clutter-free, and neutral like a blank canvas. Here’s what we mean.
(Almost) everything must go
Goodbye, stacks of magazines, junk scattered across countertops, and clunky items eating up your floor space — it’s time to declutter with a vengeance. This act alone can add over $8,000 to your home’s value at resale.
Create a clean slate
Sports fanatics, Beanie Baby collectors, and themed-room enthusiasts: selling a home is not the time to let your personality shine.
Depersonalize your home by putting away family photos, religious symbols, and sports memorabilia. These items can distract buyers, making them think more about you and less about themselves in the space, says Trisha Roe of Designing Impressions, a licensed professional stager in Sturgis, South Dakota.
If you don’t want to rent a separate unit, store your items neatly in a basement, garage, or shed.
Break out the mop (and duster… and vacuum)
Even when selling fast, take the time to clean like you mean it. You can’t expect to get a quick offer if buyers encounter gym sock odors and a sink full of dirty dishes when they arrive.
Go beyond basic tidying up. Make sure the floors aren’t scuffed up and the windows sparkle. Always vacuum before showings, and keep Clorox wipes on hand to freshen up in a hurry.
If you don’t have the time or the inclination to get your hands dirty, hire a cleaning service. A deep cleaning starts at about $120 for a home smaller than 1,000 square feet to more than $360 for a home larger than 3,000 square feet.
3. Make quick repairs (but don’t over-renovate)
When aiming to sell your house fast, the last thing you need is to get in over your head with a remodeling project. Ask your agent about necessary fixes to clear a home inspection, such as:
- Water damage
- Structural issues
- An old or damaged roof
- Plumbing problems
- A damaged electrical system
- HVAC system issues
- Insect or pest infestation
Some states require inspectors to check for certain items. Nebraska law, for instance, mandates that a home should have working smoke detectors and carbon monoxide detectors at the time of sale, says Matt Steinhausen, an independent home inspector since 1999 in Lincoln, Nebraska, who holds an A+ rating from the Better Business Bureau.
A buyer’s lender might also have particular requirements, depending on whether the buyer uses a conventional or government loan. VA, FHA, or USDA loans vary in their requirements, but in general, these involve:
- No lead-based paint
- Secure handrails on stairs or steps
- Upgraded outlets
- Bedroom windows with outside access in case of emergency
- No unpermitted renovations
- No encroachments on neighboring property
Beyond that, emphasize that the home is light, bright, and clean. Even a few hundred dollars and a bit of elbow grease can make a huge impact. Time permitting, here are some fixes that top agents recommend:
Refresh or replace the carpets
If your carpets aren’t outdated, dirty, torn, or stained, a professional cleaning can make them look new. Rent a carpet cleaner from Home Depot for about $40 per day, or hire a pro for about $200 to $500 for a three-bedroom house.
Replacing carpeting costs about $3 to $11 per square foot, which includes the carpeting, installation, and backing. Try a neutral shade of carpet to appeal to the largest buyer pool.
Buff and polish hardwood floors
Refinishing wood floors costs an average of $1,900, regardless of the wood. You also can refresh hardwood flooring that shows wear and tear through buffing (approximately $1.00 to $2.50 per square foot). Have a flooring professional apply polish to make the floors gleam afterward, or take on that project yourself for an average of $20 to $50 per gallon of polish, plus about $50 for additional supplies.
Touch up or repaint the walls
If your walls have a chip here or there (and you can match the color), you likely can tackle that project yourself. Redo a room that looks dark or outdated for about $2–$6 per square foot, or roughly $150 to $2,000 per room. Choose a neutral shade such as Agreeable Gray by Sherwin-Williams, Kilim Beige by Sherwin-Williams, or Swiss Coffee by Benjamin Moore.
Install a dimmer switch or a new thermostat
A dimmer switch helps set the mood in a family room, dining room, or even a bedroom, plus, it extends the life of your light bulbs and helps you save on electricity, according to Lowe’s. Prices start at about $20 for a pack of two switches, plus supplies such as a wire stripper and a wall plate (if needed).
Lowe’s offers a step-by-step guide for installing one yourself, but you should hire an electrician if you aren’t comfortable with it or if your home’s wiring isn’t compatible with the instructions.
As for a thermostat, energy-conscious buyers like the flexibility of a programmable thermostat, which starts at just $50 and looks modern and sleek.
Redo the caulk around the sinks and the tub
Home Depot has a step-by-step guide for removing and replacing caulk that’s dingy, moldy, or dirty. This project can cost less than $50 for supplies, such as caulk, a paint scraper, and a utility knife.
Bleach away mold in bathroom grout
Experts recommend scrubbing with a mix of water and bleach, or cleaners such as CLR or Bar Keepers Friend, which can also tackle hard water stains, mineral deposits, soap scum, and refresh stainless steel fixtures.
Update cabinet handles, hinges, and door knobs
These provide a fresh and new feeling at a low cost. Prices vary depending on materials but expect to pay anywhere from $10 to $150 for a set of 10 knobs at Home Depot.
Update appliances (if you can afford it)
Stainless steel is the most popular finish. Updating your appliances (including the refrigerator, microwave, range, and dishwasher) costs $2,100 to $5,400 on average. Prices vary depending on features, such as energy efficiency.
Your agent can also advise you on which repairs are worthwhile based on your price point. Stuppard recently sold a house where a fence enclosed only part of the yard. At first, she thought the seller might have to pay to enclose the whole yard, but the home’s interior was in such good shape that it easily showed better than the competition, so she told the seller to leave the fence as-is.
“It’s very situational to the house, the things you want to invest in and the things that you don’t,” she shares.
4. Improve your curb appeal
Buyers will base their first impressions on your home’s exterior, so boosting its curb appeal is an important part of prepping it for sale. Simple actions like painting the front door, updating outdoor lighting, or adding fresh mulch to garden beds can significantly enhance its aesthetic appeal.
Remember, the goal of improving curb appeal is to make your home inviting and appealing at first glance. Regular maintenance, like keeping the lawn mowed and the leaves raked, should be ongoing until the house sells. Seasonal decorations can also add a welcoming touch but keep them tasteful and minimal.
Your home’s exterior builds anticipation and attraction, and a tidy outside also signals to buyers that you’ve taken good care of your home overall.
5. Stage the home to stoke buyers’ imaginations
Staging strategically arranges furniture and other decorative items to showcase a home’s features. According to NAR, 81% of buyers’ agents say staging helps buyers picture themselves living in a home.
Staging experts share these suggestions:
- Remove furniture. To make rooms feel larger, pare down the living room to a sofa and accent table or the bedroom to a bed and two nightstands.
- Whittle down the closets, too, to create “breathing room” for clothing, towels, and linens.
- Store books, DVDs, toys, throw pillows, and blankets not in regular use.
- Keep tabletops simple. For example, leave only a lamp on a nightstand.
- Pack away little-used utensils, dishes, glasses, and seasonal cookware. Set the toaster and occasional appliances inside the cabinets.
- Uncover the windows to let in natural light.
- Add fresh produce to a basket or organizer in the kitchen for a welcoming splash of color, but remember, less is more.
- Set out an aromatic bar of lavender soap in the bathroom for subtle fragrance and color, and top off with fluffy white bath towels.
- Add a welcoming accent to your rooms with green plants such as ferns or colorful flowers in vases.
Stuppard places sticky notes on items in her clients’ homes indicating what to pack and what to display for photos and showings. She gives clients such cues ever since one packed up, well, everything. “I learned at that point to mention things that look good in that spot,” she shares. “Sometimes I’ve even asked, ‘Could you add some floating shelves right here?’”
6. Take professional real estate photos
More than ever, house hunters scroll through home listings on a smartphone or tablet when they’re ready to buy. NAR statistics show that all recent buyers used the internet to search for a home, with 41% looking at properties online as their first step.
Professional photos that are clear and sharp could help you sell faster and for more money. Nearly 90% of homebuyers aged under 58 found photos to be the most useful feature in their online home search, according to NAR’s 2024 Generational Trends Report. Many agents will include professional photography as part of their listing services.
7. Help to write a listing description that sells
Keith Degnan, a top agent in the Toledo, Ohio, area, says telling a story in your listing generates offers: “Your listing needs to be descriptive, warm, and inviting.”
Skip the nuts and bolts, such as the square footage, which the MLS (or Multiple Listing Service) loads in its data fields, and mention brand-name appliances and specific finishes. Paint a picture of your home by describing a patio ripe for a summer cookout or entertaining.
Be sure to highlight neighborhood amenities such as public transportation, shopping malls, parks, and healthcare facilities. Stuppard mentions schools nearby, and she’ll also point out the home’s storage and recent upgrades. If the seller has an older roof or HVAC, mentioning a home warranty is another incentive that adds peace of mind.
8. Market your home on social media
In addition to the MLS and major home search sites, you’ll want to list your home on social media.
Stuppard markets on both Facebook and Instagram using a flier made with DIY graphic design platform Canva that features a few points about the house and four to five photos. She’ll also list a “squeeze page” on Facebook, which gives visitors more information if they provide an email address. For pricier listings, Stuppard also uses reverse prospecting — contacting buyers’ agents directly if they’ve saved search criteria that match a listing.
Gutting puts listings on his group’s Facebook page, which has over 1,400 followers, and encourages his clients to do the same. One client who shared a property listing netted almost 400 hits on that post within 48 hours.
9. Host an open house (digital or in-person)
With a traditional open house, buyers can take measurements, peek inside closets and cabinets, and scope out a home’s features. Virtual open houses enable your agent to show the home live on a hosting platform, such as Zoom or Facebook, for potential buyers to watch. They can ask questions while the agent points out features, turns light fixtures on and off, checks the faucets’ water pressure, and so on.
Agents also have digital tools, such as virtual tours, to help buyers visualize a space without stepping inside. With virtual tours, buyers enjoy scrolling through the house at their own pace, Stuppard says.
10. Accommodate buyer showing requests
Some buyers want to drop by and see the property on their own schedule. To sell your house fast, expect to be show-ready night and day for a few days. Let your agent know the best way to reach you so they can call or text you to whip the house into shape in a flash. Then, have an action plan, such as:
- Designate a suitcase, car trunk, or closet storage bin as a spot to quickly stash anything that needs to be out of sight, from toys to tissue boxes.
- Make the bed, preferably with a solid, neutral comforter or bedspread.
- Take out the trash.
- Flip on the lights.
- Each day, spread out a towel over the bathroom vanity to catch makeup powder or use a beard bib to collect shaving mess. Give the bathroom fixtures a swipe with rubbing alcohol and microfiber towels.
- Gather up any pets and head out.
11. Be decisive in your offer selection
The first offer on your house often comes from a serious buyer excited about your home. If you think their offer is on the low side, you can respond with a counteroffer to bump that number into your goal range.
Top agents say that a buyer with a first offer tends to be a good negotiator because they’re concerned about losing out to someone else. Other concessions, such as paying a percentage of the buyer’s closing costs, can sweeten the deal.
You’ve got what you need: Now go sell that house!
The best way to sell your house is the one that works with your timeline and your needs. Those in a bigger hurry may prefer to request a cash offer through a platform such as Simple Sale and reduce the overall number of steps and days needed to officially close.
Alternatively, you may connect with top-performing agents in your area to sell quickly and for more money. But if you decide to sell on your own, amp up your home’s curb appeal and presentation and market it like crazy.
The choice is always yours. Whatever you decide on, don’t hesitate to let HomeLight know how we can be of assistance.
Header Image Source: (Alex Tan / Death To The Stock Photo)
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